The Summing It Up Blog

3 Reasons I Chose to Join the Inbound Marketing Movement

Posted by Brianna Kinsley

Wed, Apr 16, 2014

concepts-of-inbound-marketing
The world is changing faster than it ever has. Keeping up with it doesn’t have to be daunting, especially when it comes to marketing.

A month ago I was introduced to inbound marketing. I had never heard the term, but much to my surprise I had already been thinking, even dreaming about it, for projects of my own. It fits perfectly within our internet age and any business can do it.

I believe that inbound marketing is the best method for marketing. Here are my top 3 reasons why.

1.) You Don't Have to Be Scared

I’ve found that other forms of outbound marketing are just plain uncomfortable. Imagining myself making one more cold call makes me never want to pick up a phone again. People are actually paying money now to keep out the steady flow of commercials, telemarketers, and paper ads (think Netflix and Pandora Premium). Inbound marketing is not only attractive to potential customers, but is much more intuitive and natural to the marketer.

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Topics: small business marketing, content marketing

3 Game-Changing LinkedIn Features You Don't Want to Miss

Posted by Wayne Breitbarth

Tue, Apr 15, 2014

Game changer = a newly introduced element or factor that changes an existing situation or activity in a significant way (Merriam Webster Dictionary).

In the past couple months, LinkedIn has upgraded or introduced three new features that are nothing less than that…game changers.

If you haven’t already taken advantage of them, read on. I’ll show you how to cash in on them and significantly improve your bottom line.

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Topics: linkedin

Inbound Marketing: Driving a Formula 1 Race Car

Posted by Larry Levenson

Mon, Apr 14, 2014

formula1-race-car

Winning Formula 1 race car drivers aren't born. They develop from driving their souped-up Pontiac GTO 440 around town, to taking a few laps around the local track, to attending a high-performance driving school, and then adding in many years of racing experience.

It would be crazy for a racing sponsor to say to a young, inexperienced driver, "Jump in this car and go win this race!" The hapless driver would be lucky to make it around the track without crashing!

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Topics: Getting Started

Sigma Weekender for April 11, 2014

Posted by Jennifer Pavlikowski

Fri, Apr 11, 2014

The-Sigma-Weekender

Now, time to kick back and catch up on the latest great reading from Sigma and around the web!

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Essential FAQ for HubSpot's Content Optimization System

Our web team has completed over 46 COS projects and we've answered a lot of questions. Now we've gathered those questions and more, and published them all as a handy, 42-page ebook.

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Data Segmentation: How to Remove International Visitors from your HubSpot Contacts

Why keep the information in your contacts database for visitors from countries you don't serve? Clean up your database with some simple filters.

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All about Developing Buyer Personas - Part 5

Compile all the data from your interviews into a single buyer persona that represents the composite characteristics of your ideal customer.

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HubSpot COS FAQ: Going Mobile with Your Website, Blog and Email

Is HubSpot's COS really designed for mobile platforms of all sizes? The short answer is, "Yes!" The COS tools for web pages, landing pages and blog posts are based on a 12-column HTML5 grid. 

 

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Topics: The Sigma Weekender

Essential FAQ for HubSpot's Content Optimization System

Posted by Larry Levenson

Thu, Apr 10, 2014

cos-faq-ebookWe've written many posts answering questions about HubSpot's Content Optimization System, commonly called the COS. Now we've gathered those questions and more, and published them all as a handy, 42-page ebook today.

Our web team has completed over 46 COS projects, both migrations and new site designs, and we want to share what we've learned in these projects.

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Topics: hubspot cos

All about Developing Buyer Personas - Part 5

Posted by Beth Levenson

Wed, Apr 9, 2014


researchToday's post is the fifth in our series about buyer personas. (If you missed the last four posts, read Part 1Part 2, Part 3, and Part 4 here.) Today we'll talk about compiling all the data from your interviews into a single persona who represents the composite characteristics of your ideal customer.

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Topics: Buyer Personas

Data Segmentation: How to Remove International Visitors from your HubSpot Contacts

Posted by Larry Levenson

Tue, Apr 8, 2014

country-tldsWe marketer's love conversions. We love people coming to our website and providing their name and email address (and other information) to download our ebook, chats, presentations, white papers, webinars, etc. And all our great marketing efforts attract people not just from our target geography, but from around the world.

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Topics: lead scoring, hubspot cos

Sigma Weekender for April 4, 2014

Posted by Jennifer Pavlikowski

Fri, Apr 4, 2014

The-Sigma-Weekender

Now, time to kick back and catch up on the latest great reading from Sigma and around the web!

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Using LinkedIn for Marketing: The 10 Numbers You Need to Track for ROI

Here is a list of the ten most important LinkedIn metrics you may want to start tracking as you work to accomplish your overall LinkedIn goals.

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HubSpot COS FAQ: Going Mobile with Your Website, Blog and Email

Is HubSpot's COS really designed for mobile platforms of all sizes? The short answer is, "Yes!" The COS tools for web pages, landing pages and blog posts are based on a 12-column HTML5 grid. 

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4 Broken (or Non-Existent) Structures That Destroy Website Marketing

Basic inbound marketing practices like buyer personas, creating smart goals, automated marketing, and blogging can make or break your efforts.

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All About Developing Buyer Personas - Part 4

The interview is one of the most important components of creating buyer personas. Here are some tips to make it easier.

Read more

Topics: The Sigma Weekender

Sigma Weekender for March 28, 2014

Posted by Jennifer Pavlikowski

Fri, Mar 28, 2014

The-Sigma-Weekender

Now, time to kick back and catch up on the latest great reading from Sigma and around the web!

weekender-icon-1

HubSpot COS FAQ: Going Mobile with Your Website, Blog and Email

Is HubSpot's COS really designed for mobile platforms of all sizes? The short answer is, "Yes!" The COS tools for web pages, landing pages and blog posts are based on a 12-column HTML5 grid. 

weekender-icon-1

Using LinkedIn for Marketing: The 10 Numbers You Need to Track for ROI

Here is a list of the ten most important LinkedIn metrics you may want to start tracking as you work to accomplish your overall LinkedIn goals.

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All About Developing Buyer Personas - Part 4

The interview is one of the most important components of creating buyer personas. Here are some tips to make it easier.

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4 Broken (or Non-Existent) Structures That Destroy Website Marketing

Basic inbound marketing practices like buyer personas, creating smart goals, automated marketing, and blogging can make or break your efforts.

Read more

Topics: The Sigma Weekender

Sigma Weekender for March 22, 2014

Posted by Jennifer Pavlikowski

Fri, Mar 21, 2014

The-Sigma-Weekender

Now, time to kick back and catch up on the latest great reading from Sigma and around the web!

weekender-icon-1

All About Developing Buyer Personas - Part 4

The interview is one of the most important components of creating buyer personas. Here are some tips to make it easier.

weekender-icon-1

Using LinkedIn for Marketing: The 10 Numbers You Need to Track for ROI

Here is a list of the ten most important LinkedIn metrics you may want to start tracking as you work to accomplish your overall LinkedIn goals.

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Leprechauns Don't Like Inbound Marketing

Is the luck of the Irish with your inbound marketing this St. Patrick's Day? It seems to be working for these poor leprechauns.

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All About Developing Buyer Personas - Part 3

When creating buyer personas, focus on these 5 areas to get a complete picture of who they are.

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Topics: The Sigma Weekender