The Summing It Up Blog

Don't Make This BIG LinkedIn Mistake!

Posted by Larry Levenson

Tue, Jul 22, 2014

wayne-linkedin-photoSeveral times a week I get an email from someone on LinkedIn that simply says, "I'd like to connect with you on LinkedIn." In every instance, this is a message from someone I don't know, and contains no reason why I might want to connect with them.

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Topics: linkedin

18 Lead Nurturing Stats Every Marketer Must Know

Posted by Larry Levenson

Mon, Jul 21, 2014

lead-nurturing-stats-for-marketersBy and large, marketers have mastered acquiring high-quality leads, but they strike out when it comes to nurturing them. Despite having the ability to contact 92 percent of leads, Forbes’ research shows that brands touch base with only a quarter of them.

In order to be an effective marketer, you'll need to continue talking to, sharing content with, and engaging those leads who may be stuck in the middle of your funnel -- caught between their first conversion and a sales call.

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Topics: lead nurturing, lead scoring

6 Key Elements for Successful Sales and Marketing Alignment

Posted by Larry Levenson

Tue, Jul 8, 2014

Most software and technology companies struggle with the relationship between sales and marketing. Marketers think the sales team isn't handling the sales-qualified leads that marketing provides with the alacrity and attention these leads "deserve", and the sales team thinks that the marketers "have no idea what we do" and are disconnected with the sales process.

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Topics: aligning sales and marketing

What's the Best Time to Blog, Tweet, and Email?

Posted by Larry Levenson

Mon, Jul 7, 2014

dan-zarrellaEver wonder what the best times are to publish blog posts, send emails, or post updates on Twitter?

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Topics: social media

What Steve Jobs Would Say About Inbound Marketing [Video]

Posted by Brianna Kinsley

Thu, Jul 3, 2014


Can I really quote Steven Jobs on his thoughts about Inbound Marketing? No. Not exactly. 

I do believe, however, that the advice he gives in the following 1 minute video is practically transcendent. It should become the cornerstone of every effort to market the ideas and products we have given over so much time, blood, sweat, and tears to. 

If you need a little background in what Inbound Marketing is check out one of our previous post, and then stay to watch this inspirational video. 

 

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Topics: small business marketing, inbound marketing

Sigma Weekender for June 28, 2014

Posted by Brianna Kinsley

Fri, Jun 27, 2014

The-Sigma-Weekender

Now, time to kick back and catch up on the latest great reading from Sigma and around the web!

weekender-icon-1

Engage Prospects and Sell Faster with Inspire Digital Postcards

Inbound sales professionals can be heard above the noise by following these 9 best practices for earning attention and engagement.

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Topics: The Sigma Weekender

Engage Prospects and Sell Faster with Inspire Digital Postcards

Posted by Larry Levenson

Thu, Jun 26, 2014

executive-digital-postardsExecutives receive an unrelenting stream of emails and marketing messages—as many as 500 per day— and many of them are sales pitches. It’s nearly impossible for decision makers to attend to even a fraction of these messages. It’s no wonder that sales people find it challenging to get executives to take or return phone calls and accept meetings.

Even the most articulate and convincing value proposition can be drowned out by the overwhelming noise coming at decision makers. Sales hinge on making personal connections with prospects and telling your company’s story, but above all else, a true sales professional has to be heard above the noise. In this incredibly loud market, engaging and maintaining a personal connection with prospects has never been more critical, or more difficult.

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Topics: digital postcards

Storytelling In Marketing: Be The Hero Your Customers Need

Posted by Brianna Kinsley

Thu, Jun 26, 2014

medium_110921671When Russel Crowe played the role of Maximus Decimus Meridius in Gladiator I wanted to be like him; heroic, noble, honest, and brave. I aligned myself with his character's values. It didn't matter that I was a girl, or that I lived in the 21st century. His story captured my heart, allowing me to feel his pain, his struggles, and ultimately his victory.  Similarly, you can captivate your audience through your marketing, giving them a desire to align with your company's brand and become loyal customers.

What's the key? Great storytelling. 

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Topics: content marketing, content creation

Inbound Marketing for Technology Company Executives

Posted by Larry Levenson

Wed, Jun 25, 2014

compass-visionThe growth of the Internet has changed sales processes dramatically. Up to 80% of  business to business (B2B) purchase cycles are completed before the buyer considers  contacting the vendor. Yet few companies have adapted their marketing and sales strategies to meet this new reality. Inbound marketing is the solution.

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Topics: aligning sales and marketing, channel partners

Sigma Weekender for June 20, 2014

Posted by Brianna Kinsley

Fri, Jun 20, 2014

The-Sigma-Weekender

Now, time to kick back and catch up on the latest great reading from Sigma and around the web!

weekender-icon-1

Getting Smart: Why Use Google Plus [INFOGRAPHIC]

Check out this visual to get a quick glimpse into why it's a good idea to use Google Plus in your business. 

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Topics: The Sigma Weekender