The Summing It Up Blog

Media Companies Turn to Content Marketing

Posted by Larry Levenson, September 18, 2014

Traditional media companies are expected to lose up to $1.7b in advertising revenue this year. How does your newspaper, magazine, TV or radio station plan to replace it?

1950s-family-listening-to-the-radioMedia companies (magazines, newspapers, TV stations, radio stations, and online publishers) have been communicating with their audiences for years. Commercial radio in the United States has been around since 1921, and has become a trusted outlet for news and information about local events, new products and services.

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Topics: content marketing

Using the Power of Social Video in Content Marketing [Infographic]

Posted by Megan Ritter, September 10, 2014

Why just say it when you can better portray it? Social video is bigger than ever in terms of internet traffic, personal entertainment, communication, and, of course, marketing. With all that's available via video - and all the venues you can reach through supported video sharing - bring your brand to life with social video strategies that will get your voice heard and your work recognized.

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Topics: content marketing, youtube

Innovative Marketing Solutions Start with a Well-Planned Campaign

Posted by Larry Levenson, September 5, 2014

content-marketingCreative marketing always starts with the same question: "How can we best communicate this (our products, service, event, etc.) to our targeted audience (based on one of our buyer personas) in a way that moves them to take action (buy our product or services, register for the event, etc.)?"

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Topics: content marketing

Sigma Announces HubSpot COS Site Redesign Service

Posted by Larry Levenson, September 4, 2014

hubspot-cos-faqStarting this month, Sigma Web Marketing, an Arizona inbound marketing agency, will now be providing website redesign on the HubSpot COS Platform as a stand-alone service.

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Topics: news

3 Content Creation Guidelines to Grow Your Business

Posted by Larry Levenson, September 2, 2014

content-strategiesDid you know that 90% of the information your brain receives is visual? Or that blog posts with images tend to get 94% more views?

Using images isn’t the only strategy you can employ to get more traffic. Increasing your word count can help too. Blog posts that contain 3,000 to 10,000 words, on average, get 8,859 social shares.

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Topics: content creation

Content Marketing is Ruining the Web

Posted by Larry Levenson, August 19, 2014

Content-marketers-brand-messageIn a recent post, JR Hennessy, a Sydney-based writer for The Guardian blog, wrote that "Content marketing is ruining the web. Its decline will be poetic justice."

He continues: "The blight of search engine optimisation (SEO) and content optimising, the toxic fuel which propels the commercial internet forward, needs to be eradicated for mankind to reach its true spiritual potential. I should know – I do it."

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Topics: content marketing

How to Find and Get the Most Out of LinkedIn Groups

Posted by Wayne Breitbarth, August 18, 2014

As I mentioned the past few weeks, I have compiled a list titled The 15 Reasons Why LinkedIn Isn’t Helping You Hit Your Sales Quota.

This week I’ll address another one of the reasons you might be failing to achieve your goals on LinkedIn — and this applies to everyone, whether you’re in sales or not. If you’re not selling a product or service, you’re selling yourself or your company/organization.

Reminder: If you haven’t checked out the first video in my FREE three-video series “Explode Your Revenues Using LinkedIn,” click here to check it out — and download your own “15 Reasons Why LinkedIn Isn’t Helping You Hit Your Sales Quota” tip sheet.

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Topics: linkedin

Why You Need Google+ in Your B2B Marketing Strategy [Infographic]

Posted by Megan Ritter, August 13, 2014

In the works for over 3 years, the Google+ platform is now one of the most popular social networks of many marketers and social network users, which may come to a surprise to those who thought it would end up like its former social offerings (remember Google Buzz and Orkut?). However, as it turns out, Google Plus has one of the most clean, modern interfaces to date, and it offers many unique features. With the ability to store and edit images without having to use any other apps, there are several reasons as to why B2B marketers should be incorporating Google Plus into their strategy, both on a personal branding level, as well as an organization.

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Topics: social media, google plus

Duct Tape Selling: Change Your Context, Change Your Results

Posted by Larry Levenson, August 12, 2014

john-jantsch-1"Duct Tape Selling", the newest book from my friend John Jantsch, is out . . . and you MUST read it! The art of selling has evolved tremendously over the last few years. Today’s hectic pace demands that sales professionals rethink their strategies and practices. They must attract, teach, convert, serve, and measure while developing an individual brand that stands for trust and expertise.

The book is designed to show you how to reframe your own thinking and practices for selling in today's digital world. You need to start thinking of yourself as a guide in the customer's buying process rather than an information source, research data point, transaction catalyst, or whatever trendy term you use to describe your work.

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Topics: aligning sales and marketing

How to Measure Business Blogging Effectiveness

Posted by Larry Levenson, August 11, 2014

Measuring your business blogging effectiveness can be a great way to identify ways to improve its performance. If the primary goal of your business blog is to generate leads, for example, you’ll want to gauge how well it’s generating leads today and discover which articles and  specific tactics are particularly working toward achieving that goal.

Once you can identify the key factors that make your blog successful, you can incorporate more of those tactics into future blog posts to improve your blog’s overall performance. Here’s what  you should be measuring.

1. Blog traffic and referral sources

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Topics: blogging