The Summing It Up Blog

The Weekly RAP - July 13th

Posted by Larry Levenson on Fri, Jul 13, 2012

 The Weekly RAP!

This Week on our Blog

Check out our latest posts this week! You'll get some GREAT information on QR codes and how to use them in today's widely used mobile platforms, how to get FAST and MEASURABLE results with Inbound Marketing, why simple keywords are not enough anymore in SEO and, last but, by far not least, the SIMPLEST formula for measuring your ROI with your Inbound Marketing efforts.

Also, we've picked out some informative articles and good reading from around the web we think you'll find valuable too! Happy reading!

QRcodesMobileBridge

QR Codes Bridge the Mobile Gap 

Most saavy business owners are using QR codes in marketing because they know a secret. Would you like in on it? In our ever changing technical world, QR Codes (short for Quick Response Codes) promise to bridge the gap between the virtual world and the physical world. How? The beauty lies in today's smart phone technology.

secret sauce

How to Get Fast Results with Inbound Marketing!

There IS a way to get fast results from your inbound marketing efforts. Here are some great tips to get you on your way!

 

long tail keywords and online marketing

Long Tail Keywords and Online Marketing: The REAL Relationship Begins Here

Your long tail keyword strategy should be your new SEO focus. Gone are the days of a specific keyword or even keywords. The long tail is the new buzzword that will get you the relationship and results you and your consumer want!

 

 

 

inbound marketing ROI

3 Steps to Calculating Inbound Marketing ROI Larry cracked the code this week and tells you in 3 easy steps how to measure Inbound Marketing's ROI. Read more to find out how!

Worthwhile Reading from Around the Web

9 Top Twitter Tips You Should Start Using Today!

@BrennerMichael has sent over 18,000 tweets - about 17 per day - during the past three years. Here are his top Twitter Tips.

Facebook mobile ads

Mobile Facebook Ads Generate 13x More Clicks than Desktop Ads

According to new data from 3 of Facebook’s biggest ads, API partners (who help companies purchase ads), mobile Sponsored Stories are generating more than 13 times the click-through rates of all Facebook desktop ads. This is data from the last two weeks, ever since Facebook allowed advertisers to purchase mobile ads separately from desktop ads. Now that there’s data to back their effectiveness, might be time to start experimenting with Facebook mobile ads.

Guy Kawasaki: Making the Case for Google+

Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus? This book ( available in your Kindle) is a really good read. In this article and podcast, Guy explains the difference between Google+ and other social media platforms.

build your online community

Define and Align: A Manageable Content and Social Media Marketing Process

Mackenzie Fogelson presents a comprehensive 3-stage plan for one business's approach to a successful content management and social media marketing strategy.

The social media marketing space can be very unpredictable and fast-paced, and since the landscape is always changing, it's important to celebrate the little victories, be creative, and try new ideas.

Would you like to subscribe to the Weekly RAP, delivered to your inbox every Friday? Click on the linked image below. WeeklyRapCTALike what you've read? Share us, Like us and Tweet us below.

 

Now, Go Out And Have a SUPER Weekend and we'll see you next week!

Larry is the Chief Inbound Officer and co-founder of Sigma Web Marketing, an inbound marketing agency in Arizona. You can connect with him using the following social networks: , , LinkedIn & Google+ .

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