Has the growth of mobile caused you to invest more in your mobile business strategy yet? It's time to get serious about your mobile marketing strategy, since 47% of Americans own smartphones (source: ComScore).
I live in a small town, where I walk around an see other people out walking, and maybe stop for a chat with them. However, I recently spent a week in Boston, where everyone walked around using their smartphones. In fact, I counted on my train rides into the city each morning. . . over 85% of the riders spent most of the trip on their mobile phones!
Adding a mobile business strategy to your workload may seem a little daunting, but you should consider it. Even if it means starting with mobile-optimized emails. Or optimizing your website for mobile visitors.
Wherever developing a mobile business strategy stands on your list, these 22 stats should help you understand how important it is, and should provide some good background information for your executives to understand why you want to move in this direction.
22 Mobile Marketing Statistics You Should Know
The State of the Mobile Union
Mobile Email Marketing
How are you planning on starting or expanding your mobile strategy in 2013?
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