The Summing It Up Blog

4 Broken (or Non-Existent) Structures That Destroy Website Marketing

Posted by Liz Levenson

Fri, Feb 28, 2014

The foundations can make or break all your website marketing effortsBrian Halligan, co-founder and CEO at HubSpot, has said that if inbound marketing was easy, everyone would be doing it. As those of us who tread into the murky waters know, inbound marketing success can be an enigma wrapped in a mystery and tied up with a big question mark. So what is it that's holding us back while others are wildly successful? The answer could be in a few simple structures that are broken in many businesses in the technology industry.

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Topics: blogging, Buyer Personas

Should I Build Inbound Links Using Article Directories? (No)

Posted by Larry Levenson

Mon, Feb 10, 2014

building-inbound-linksI recently had a client wanting to know why we didn't use article directories to gather incoming links for her website. Several years ago, this was an accepted way of building "authority" on the web, based on the assumption that if people found and liked your article on an article directory site, they'd add it to their own site and you'd get the value of the links with SEO text that you added into the "bio box" at the bottom of the article,

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Topics: blogging

How to Write a Blog Post in an Hour

Posted by Liz Levenson

Mon, Jan 20, 2014

Over the last year or so, I've read quite a few blog posts about how long people spend writing blog posts. Some of the numbers are mind blowing. Some people spend an average of 7-9 hours per post, and sometimes that's even before the they take time to decide on a title.

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Topics: blogging

Plan to Have a Good Year in 2014

Posted by Beth Levenson

Tue, Jan 7, 2014

risks-loss-profitHow will 2014 be different from 2013? Numbers indicate the economy is improving at a rapidly expanding rate; the housing market is continuing its upward trend; the unemployment rate is falling. But what does 2014 hold for YOUR business? Let’s take a look at some possibilities:

There is one simple factor that could make the difference for your success in the new year – planning. If you’ve done your homework, looked at your metrics, determined trends in your business and developed a plan for how to capitalize on the good stuff and avoid or minimize the bad, then 2014 could be a great year for your business.

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Topics: blogging, content creation

10 Content Hacks for Software Company Blogging

Posted by Larry Levenson

Wed, Dec 25, 2013

content-hacks_for_software-company-bloggingCreating quality content for your inbound marketing campaigns is a daily challenge. We always bump up against lack of time, resources and writing skills that hinder our ability to create the content we'd like. To make life a little easier, here are 10 content hacks for software company blogging. See if one or more of these gives you some new ideas.

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Topics: blogging, content marketing

10 Blog Posts Your Software Company Should Write NOW!

Posted by Larry Levenson

Mon, Dec 16, 2013

bloggingInbound marketing is a great methodology for the software industry, and a business blog is by far the most important content platform and the easiest to use. 

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Topics: blogging

Just Shoot Me! (Or, Why Am I Blogging, Just For The Sake of Blogging?)

Posted by Melissa Monahan

Mon, Dec 2, 2013

just-shoot-meIn today's digital world, it's easy to become desensitized very quickly to the massive amounts of information that's literally at our fingertips. Not only that, virtually every answer you seek can be found online and what's more, it's practically all free! So what exactly is the use of all your blogging efforts if the majority of folks seem to be just 'browsing' and never actually intending to buy anything anyways?

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Topics: blogging

5 Tips to Create Custom Content Your Readers LOVE

Posted by Liz Levenson

Wed, Nov 20, 2013

blog-with-passionCreating custom content for your business blog is not always easy. Creating it on a regular and consistent basis is even more difficult. How do you continually come up with new topics to write about? Here is the advice we give to new inbound marketers and business bloggers.

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Topics: blogging, content creation

Hubspot's COS and Your Blog - Easy to Use!

Posted by Beth Levenson

Sun, Nov 17, 2013

You've probably read a lot lately about HubSpot's new COS (content optimization system). There are lots of fabulous new features - smart content, expanded user permissions, email client testing, template customization, and more - that make us all want to move our content to the new platform.

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Topics: blogging, content marketing, content creation, hubspot cos

4 Things I LOVE About the New COS

Posted by Liz Levenson

Thu, Oct 24, 2013

Love (Not Hate)Have you ever wondered how a 3-year-old can pick up her parent's iPad and figure out how to work it within minutes, doing things that her dad didn't even know existed? Hint: it's not because 3-year-olds are super geniuses. It's because they still listen to their intuition (unlike most of us older children) and Apple products are specifically designed to be incredibly intuitive. It works just the way you think it would make sense to work.

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Topics: blogging, hubspot