The Summing It Up Blog

Google Encrypts Search Results -- Continue to Use Keywords Effectively

Posted by Larry Levenson

Tue, Sep 24, 2013

Important Update About Your Web Analytics

dirty-harryGoogle has now encrypted all search results from Google.com, making web analytics tools unable to identify which keywords are generating organic search traffic from their website.

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Topics: keywords

Headliners or Blog Titles: Think It's Just Semantics?

Posted by Melissa Monahan

Thu, Aug 1, 2013

OK, be honest... How do these grab you?

boring-headlines

(from the TNR Boring Headline Challenge ™)

“Chemist Doubts Hair-Straightener With Formaldehyde-Free Formula.”


Oh gosh, I hope I haven't bored you with these blog titles before we get to the juicy stuff... (Yawn...) But really, the question begs to be asked... Why do we even bother to write a piece of content if the headline is already dead in the water?

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Topics: blogging, keywords, content marketing, content creation

Using Inbound Marketing Analytics to Generate New Blog Topics

Posted by Larry Levenson

Wed, Apr 10, 2013

inbound marketing analyticsI view content creation as this insatiable monster. He's a friendly monster, who forgives me where I don't blog for a day. . . but he's a monster that can "eat" any amount of content I can create.

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Topics: keywords, analytics

An Effective Long Tail Keyword Strategy

Posted by Larry Levenson

Mon, Feb 4, 2013

effective long tail keyword strategyCreating an effective long tail keyword strategy is easy -- you just need to find the words that people are actually typing into the search engines to find websites like yours.

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Topics: keywords, seo

Your Positioning Statement: It's Time to Steal the Show

Posted by Melissa Monahan

Tue, Nov 27, 2012

positioning statementWe're all in this together, right? We're all trying to make our mark and achieve a level of success in our chosen profession. It's especially a rare and wonderful trait when we can applaud and celebrate with our competition and their successes, knowing that when all is said and done, we're all in this together... (right?)

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Topics: keywords, small business marketing

Confessions from an Inbound Marketing Agency

Posted by Melissa Monahan

Fri, Oct 5, 2012

Inbound Marketing AgencyOK, I'm willing to admit it... Melissa here, and I'd like to introduce myself! :) After years of marketing in the real (physical) world, I've recently expanded my horizons to the global world of digital age marketing. And, as it is, I'm feeling willing to come out of the closet... So, yes! I admit it alright... I'm a virtual newbie!!!

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Topics: blogging, keywords, Getting Started

Google Page 1, Getting Found Online and Using Keywords Effectively

Posted by Melissa Monahan

Tue, Sep 18, 2012

Here at Sigma, we love sharing tips and tricks to help you get found online. As it is, we also want to share our victories along the way! And last week, once again, we found our way to the coveted Google page 1 for a number of long-tail keywords. Hip Hip Hooray!!! We also helped a client, within a very short amount of time begin to generate some highly qualified leads. How? Well, you must have a keyword strategy and ...

using keywords effectively
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Topics: keywords, Getting Started, google search

Getting Found Online: A Crucial Link For Senior Living Websites

Posted by Melissa Monahan

Thu, Sep 13, 2012

We're now looking at how marketers can reach the great generation of boomers and beyond. This is the sixth installment in a series as we continue our exploration to the many facets, tips and tricks to "Getting Found Online." Our fifth in the series can be found here.

Link to Getting Found Online
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Topics: keywords, content marketing, senior living

Getting Found Online: Keywords are Your Cornerstone

Posted by Melissa Monahan

Tue, Aug 21, 2012

This is the second installment in a series as we continue our exploration to the many facets, tips and tricks to "Getting Found Online." The first can be found here.

using keywords effectively
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Topics: keywords, Getting Started, seo

SEO: Are You Using Keywords Effectively?

Posted by Melissa Monahan

Tue, Jul 31, 2012

Using Keywords Effectively

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Topics: keywords, seo