The Summing It Up Blog

3 Game-Changing LinkedIn Features You Don't Want to Miss

Posted by Wayne Breitbarth

Tue, Apr 15, 2014

Game changer = a newly introduced element or factor that changes an existing situation or activity in a significant way (Merriam Webster Dictionary).

In the past couple months, LinkedIn has upgraded or introduced three new features that are nothing less than that…game changers.

If you haven’t already taken advantage of them, read on. I’ll show you how to cash in on them and significantly improve your bottom line.

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Topics: linkedin

Using LinkedIn for Marketing: The 10 Numbers You Need to Track for ROI

Posted by Wayne Breitbarth

Tue, Mar 18, 2014

How can I effectively use LinkedIn for marketing? How will I know I am making progress on LinkedIn?

If you are really honest with yourself, you have probably asked yourself this very legitimate question. 

The ultimate answer should be If you’re accomplishing the LinkedIn goals you’ve set, then you’re making progress.

 And the most common goals I hear are: 

  • generate customer leads
  • find a job
  • increase my brand
  • improve my presence
  • find donors or volunteers 

Trust me, I hear success stories for each of these every week, but it sometimes takes time to see the progress.

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Topics: linkedin

17 Steps to a Perfect Linkedin Profile [Infographic]

Posted by Larry Levenson

Thu, Feb 13, 2014

linkedin-profile-3Is your LinkedIn profile attracting the attention of the right people? Maybe it's time to re-visit your profile and spruce it up a bit with these 17 "must haves" for your LinkedIn profile.

A profile which displays all your skills and expertise can help you stand out from the crowd and reach your target audience. Here’s an infographic from Maximize Social Business that will get you thinking about your profile in a new way.

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Topics: linkedin

Don't Just Read My LinkedIn Profile....Do Something!

Posted by Wayne Breitbarth

Tue, Oct 8, 2013

What would you like people to do after reading your LinkedIn profile?  

Most people answer call meemail me, or send me a LinkedIn connection request. Those are good action steps, but wouldn't it be even better if they'd buy millions of dollars worth of what you sell, hire you right away, or do something else that's really big?

But what if the reader is not quite ready to take that big step? What if he needs more information about you, your company, or your products/services before he picks up the phone or reaches out to you with an email?

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Topics: linkedin

How to Generate Business on LinkedIn

Posted by Wayne Breitbarth

Wed, Jul 10, 2013

According to my latest LinkedIn user survey, only 28% of respondents said LinkedIn has helped them generate identifiable business opportunities. As far as I'm concerned, that just stinks! And it's my mission to help people start using LinkedIn to get more business.

To clarify, this doesn't mean simply selling more products and services. It includes:business-opportunties

  • Finding more donors and volunteers for your nonprofit
  • Increasing and improving your list of suppliers and vendors
  • Identifying new strategic partners
  • Improving the pool of candidates for your latest job opening
  • Helping you secure your next great job

Here are my 5 C's for using LinkedIn to grow your business.

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Topics: linkedin

9 Social Media Rules of Engagement for More Website Traffic

Posted by Larry Levenson

Wed, Jul 3, 2013

rules-of-engagementLast week I talked with a lot of corporate inbound marketers about the results they were (or weren't) getting from inbound marketing. Of course, one common issue was lackadaisical blogging. Come on folks! Blogging twice a month doesn't have any impact and doesn't help you build website traffic. The new standard from Google is blogging twice a week. 

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Topics: twitter, facebook, social media, google plus, linkedin

Portrait of a LinkedIn User [Infographic]

Posted by Larry Levenson

Mon, Jun 24, 2013

linkedin-hours-per-weekTwo people join LinkedIn every second. But then what? How are they using LinkedIn? Is LinkedIn really helping them? Is LinkedIn really helping you?

Wayne Breitbarth, the "LinkedIn Guru", has helped thousands of people and companies with LinkedIn strategies and  Linkedin tips and tricks. He does an annual survey of LinkedIn users, and this year has displayed the results in an easy-to-understand infographic.

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Topics: linkedin

Who Viewed Your LinkedIn Profile?

Posted by Wayne Breitbarth

Tue, Jun 18, 2013

Wow, the response to this year’s LinkedIn User Survey infographic was overwhelming. Thanks for all the kind words, and I’m glad so many people found the information useful.

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Topics: linkedin

Do You Have a LinkedIn Connection Strategy?

Posted by Wayne Breitbarth

Tue, Jun 11, 2013

Don’t attempt to read this tip if you are half asleep, driving your car, watching TV, and/or doing a bit of nighttime homework at the same time — or other similar multitasking situations. This one will take your full attention. But I am quite sure it will be worth it.  

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Topics: linkedin

How to Get Your First 1,000 Visitors and Increase Website Traffic

Posted by Larry Levenson

Mon, Mar 18, 2013

A caller last week asked, "How much does it cost for you to blog for me? I need to increase my website traffic."Victory for the People

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Topics: twitter, facebook, social media, linkedin