The Summing It Up Blog

How to Find and Get the Most Out of LinkedIn Groups

Posted by Wayne Breitbarth, August 18, 2014

As I mentioned the past few weeks, I have compiled a list titled The 15 Reasons Why LinkedIn Isn’t Helping You Hit Your Sales Quota.

This week I’ll address another one of the reasons you might be failing to achieve your goals on LinkedIn — and this applies to everyone, whether you’re in sales or not. If you’re not selling a product or service, you’re selling yourself or your company/organization.

Reminder: If you haven’t checked out the first video in my FREE three-video series “Explode Your Revenues Using LinkedIn,” click here to check it out — and download your own “15 Reasons Why LinkedIn Isn’t Helping You Hit Your Sales Quota” tip sheet.

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Topics: linkedin

Don't Make This BIG LinkedIn Mistake!

Posted by Larry Levenson, July 22, 2014

wayne-linkedin-photoSeveral times a week I get an email from someone on LinkedIn that simply says, "I'd like to connect with you on LinkedIn." In every instance, this is a message from someone I don't know, and contains no reason why I might want to connect with them.

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Topics: linkedin

5 Things Successful LinkedIn Strategies for Monday Morning…in just 20 minutes

Posted by Wayne Breitbarth, June 9, 2014

Do you want to see your LinkedIn strategies pay off, week after week, on a consistent basis?

Of course, you do.  Then start by scheduling an appointment with your LinkedIn account each Monday morning and get these important things done in just 20 minutes.linkedin to dos, linkedin time management

1.  Review “Who’s Viewed Your Profile” and reach out to the people you should be meeting (4 minutes).

Viewing your profile is the equivalent of walking into your store, so be sure to reach out and ask the person how you might be able to help him/her.

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Topics: linkedin

10 LinkedIn Strategies for Your Next Meeting

Posted by Wayne Breitbarth, May 5, 2014

Congratulations! You finally got that meeting or phone call set up with a person you’ve been looking forward to talking with. It could be a sales call, job interview, donor information session, or just a casual coffee with someone that you hope will lead to good things down the road.

But what do you do next? Easy peasy with these LinkedIn strategies.

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Topics: linkedin

3 Game-Changing LinkedIn Features You Don't Want to Miss

Posted by Wayne Breitbarth, April 15, 2014

Game changer = a newly introduced element or factor that changes an existing situation or activity in a significant way (Merriam Webster Dictionary).

In the past couple months, LinkedIn has upgraded or introduced three new features that are nothing less than that…game changers.

If you haven’t already taken advantage of them, read on. I’ll show you how to cash in on them and significantly improve your bottom line.

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Topics: linkedin

Using LinkedIn for Marketing: The 10 Numbers You Need to Track for ROI

Posted by Wayne Breitbarth, March 18, 2014

How can I effectively use LinkedIn for marketing? How will I know I am making progress on LinkedIn?

If you are really honest with yourself, you have probably asked yourself this very legitimate question. 

The ultimate answer should be If you’re accomplishing the LinkedIn goals you’ve set, then you’re making progress.

 And the most common goals I hear are: 

  • generate customer leads
  • find a job
  • increase my brand
  • improve my presence
  • find donors or volunteers 

Trust me, I hear success stories for each of these every week, but it sometimes takes time to see the progress.

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Topics: linkedin

17 Steps to a Perfect Linkedin Profile [Infographic]

Posted by Larry Levenson, February 13, 2014

linkedin-profile-3Is your LinkedIn profile attracting the attention of the right people? Maybe it's time to re-visit your profile and spruce it up a bit with these 17 "must haves" for your LinkedIn profile.

A profile which displays all your skills and expertise can help you stand out from the crowd and reach your target audience. Here’s an infographic from Maximize Social Business that will get you thinking about your profile in a new way.

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Topics: linkedin

Don't Just Read My LinkedIn Profile....Do Something!

Posted by Wayne Breitbarth, October 8, 2013

What would you like people to do after reading your LinkedIn profile?  

Most people answer call meemail me, or send me a LinkedIn connection request. Those are good action steps, but wouldn't it be even better if they'd buy millions of dollars worth of what you sell, hire you right away, or do something else that's really big?

But what if the reader is not quite ready to take that big step? What if he needs more information about you, your company, or your products/services before he picks up the phone or reaches out to you with an email?

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Topics: linkedin

How to Generate Business on LinkedIn

Posted by Wayne Breitbarth, July 10, 2013

According to my latest LinkedIn user survey, only 28% of respondents said LinkedIn has helped them generate identifiable business opportunities. As far as I'm concerned, that just stinks! And it's my mission to help people start using LinkedIn to get more business.

To clarify, this doesn't mean simply selling more products and services. It includes:business-opportunties

  • Finding more donors and volunteers for your nonprofit
  • Increasing and improving your list of suppliers and vendors
  • Identifying new strategic partners
  • Improving the pool of candidates for your latest job opening
  • Helping you secure your next great job

Here are my 5 C's for using LinkedIn to grow your business.

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Topics: linkedin

9 Social Media Rules of Engagement for More Website Traffic

Posted by Larry Levenson, July 3, 2013

rules-of-engagementLast week I talked with a lot of corporate inbound marketers about the results they were (or weren't) getting from inbound marketing. Of course, one common issue was lackadaisical blogging. Come on folks! Blogging twice a month doesn't have any impact and doesn't help you build website traffic. The new standard from Google is blogging twice a week. 

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Topics: twitter, facebook, social media, google plus, linkedin