What would you like people to do after reading your LinkedIn profile?
Most people answer call me, email me, or send me a LinkedIn connection request. Those are good action steps, but wouldn't it be even better if they'd buy millions of dollars worth of what you sell, hire you right away, or do something else that's really big?
But what if the reader is not quite ready to take that big step? What if he needs more information about you, your company, or your products/services before he picks up the phone or reaches out to you with an email?