The Summing It Up Blog

Why the HubSpot SEO Tool Needs to Be Your New Best Friend

Posted by Liz Levenson

Wed, Mar 5, 2014

seosignpostIf you're a marketer and have struggled with properly utilizing your keywords and on-page SEO to optimize your blog posts (and other web pages), you're not alone. As inbound marketers, we're expected to know everything there is to know about the ever-changing SEO requirements and best practices.

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Topics: seo

Link Building for Dummies: What You Need to Know to Get Inbound Links

Posted by Ashley Williamson

Mon, Sep 16, 2013

baby-bloggerEven the least savvy of blog owners know that a link from another website to their own will drive some referral traffic, and that one well-placed link can be the difference between having one visitor and one thousand visitors. Yet too few know about the other benefits that inbound links can bring: namely how much cultivated links affect your search rankings. If you want to get as many visitors as possible to your website, you need to work on the two main ways of finding a website: referral and search. Links are key to both, but how do you create them, and in the right way? If you are completely clueless as to what link building means, here is a ‘Link building for dummies’ introductory guide to highlight some of the best practices in link building, and how to avoid falling foul of obvious traps.

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Topics: lead generation, seo

How to Make Search Engines Happy

Posted by Larry Levenson

Wed, Jun 5, 2013

It's important to make the search engines happy. Search engine optimization for small businesses, or any size business, can dramatically increase your website traffic.

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Topics: seo

How to Boost SEO with Free Tools

Posted by Larry Levenson

Wed, May 29, 2013

how-to-boost-seo-with-free-toolsWe often get asked how to boost SEO with no budget, so I thought it would make sense to blog about this. There are several really good free tools available to help small companies boost their SEO and explore what their competition is doing.

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Topics: seo, toolkit

How Consumers are Using Local Search

Posted by Larry Levenson

Thu, Mar 7, 2013

how consumers use local search3Searching the web for local businesses ("local search"), business information, and reviews has become a daily -- or multiple times a day -- activity for consumers. Is your company ready for this? Learn how consumers are using local search and improve your online marketing.

Local search is not only pervasive and growing, but also changing in ways that are important for consumers, businesses and the search industry. With smartphones and tablets in hand, consumers are using mobile devices to search at work and school, on the go, and even while watching TV.

4 in 10 people use local search once a day, and 66% of people use local search at least 3-4 times per week.

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Topics: small business marketing, seo, senior living, franchise marketing

An Effective Long Tail Keyword Strategy

Posted by Larry Levenson

Mon, Feb 4, 2013

effective long tail keyword strategyCreating an effective long tail keyword strategy is easy -- you just need to find the words that people are actually typing into the search engines to find websites like yours.

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Topics: keywords, seo

Boost Search Engine Rankings with Google Authorship Program

Posted by Larry Levenson

Wed, Jan 30, 2013

Google AuthorshipThe last time you searched Google for something, did you wonder why certain results have a thumbnail-sized picture of the content's author? Here's how you can boost your search engine rankings with the Google authorship program.

Through Google Authorship, Google allows you to associate the content you've published with your Google+ profile, pulling your profile image and other information into the search engine results for the content you author.

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Topics: seo, content marketing

75 Inbound Marketing Statistics You Need to Know

Posted by Larry Levenson

Mon, Jan 21, 2013

inbound marketing statisticsKeep the following 75 inbound marketing statistics handy as you create content and do your SEO in 2013. If you like some of these stats, please tweet them!

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Topics: blogging, lead generation, seo, email marketing, social media, analytics

2 Kinds of Search Engine Optimization (SEO)

Posted by Larry Levenson

Thu, Nov 1, 2012

This post is taken from our eBook, The Essential Guide to Internet Marketing for Senior Living.

COVER Internet Marketing Senior Living2 Kinds of SEO

On-Page SEO refers to how well your website’s content is presented to search engines. This type of SEO gets your site on the list of search results for a given keyword search and can usually be improved quickly.

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Topics: seo, senior living

Getting Found Online: Don't overlook Local SEO

Posted by Melissa Monahan

Thu, Sep 6, 2012

This is the third installment in a series as we continue our exploration to the many facets, tips and tricks to "Getting Found Online." The second can be found here.

SEOpyramid
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Topics: Getting Started, seo