It seems that every week I get asked, "What about SEO? Do you do SEO? What do I need to pay attention to about SEO? What are the on-page ranking factors that still make a difference?"
Search engine optimization (SEO) has changed a LOT in the past 18 months, and in many ways has gotten easier. Keywords and keyword phrases, by themselves, are no longer reported by Google. Instead groups of related keywords or keyword phrases are important.