Even the least savvy of blog owners know that a link from another website to their own will drive some referral traffic, and that one well-placed link can be the difference between having one visitor and one thousand visitors. Yet too few know about the other benefits that inbound links can bring: namely how much cultivated links affect your search rankings. If you want to get as many visitors as possible to your website, you need to work on the two main ways of finding a website: referral and search. Links are key to both, but how do you create them, and in the right way? If you are completely clueless as to what link building means, here is a ‘Link building for dummies’ introductory guide to highlight some of the best practices in link building, and how to avoid falling foul of obvious traps.