The Summing It Up Blog

Samsung Chromebook: Great Tool for Inbound Marketing

Posted by Larry Levenson

Thu, Jan 9, 2014

I bought a Samsung Chromebook for $180 at the beginning of December to see if it would be a good tool for inbound marketers. My assessment: YES!! Particularly if you're already a Google Apps user.

Read more

Topics: toolkit

6 Steps You Must Take to Secure Your Data in 2014

Posted by Larry Levenson

Tue, Dec 24, 2013

locksWhether you know it or not, your data is under attack. Do you use Gmail, or Live.com, or another web-based email service? Don't you think hackers are trying to beat down the doors to that service right now? Do you use any cloud-based services? How about surfing the internet? Do you use social media?

Read more

Topics: toolkit

A Simpler, More Strategic Social Media Publishing Tool

Posted by Larry Levenson

Wed, Nov 27, 2013

There's a brand new way to schedule and publish social with messages with HubSpot. In fact, there are many new features in the Social Publishing tool to help you customize, organize and optimize your messages like never before. 

Read more

Topics: hubspot, social media, toolkit

20 Marketing Tips, Trick and Hacks

Posted by Larry Levenson

Thu, Oct 31, 2013

marketing-hacks-calendarHubSpot invited us to contribute to a special calendar that is available today, a whole month's worth of marketing tip, tricks and hacks. 20 agencies contributed their favorites "hacks" and Hubpot pulled it all together into a single calendar, with a juicy marketing tip for every day of November. Be sure to download your FREE copy!

Read more

Topics: toolkit

How to Boost SEO with Free Tools

Posted by Larry Levenson

Wed, May 29, 2013

how-to-boost-seo-with-free-toolsWe often get asked how to boost SEO with no budget, so I thought it would make sense to blog about this. There are several really good free tools available to help small companies boost their SEO and explore what their competition is doing.

Read more

Topics: seo, toolkit

How to Increase Website Traffic with Interns

Posted by Larry Levenson

Wed, Mar 20, 2013

interns can increase website trafficI bet you need help with your marketing. Another set of hands would make a huge difference, wouldn't it? Why not use interns to increase website traffic? You might even find one that can do other wonderful things.

Once you find an intern that you like, teach them about your industry and your company. Have them read your blog and all the major blogs in your industry.

Read more

Topics: social media, toolkit

The Demise of Google Reader - I'll miss you!

Posted by Larry Levenson

Fri, Mar 15, 2013

Google Reader is being retired on July 1st. The speculation is that Google Reader usage has declined due to Google+, and the company decided now is the time to re-focus their software teams. For anyone interested, Brian Shih, former Google Reader Product Manager, talks about the shutdown of Google Reader on Quora.

demise of google reader
Read more

Topics: toolkit

Using Tags with Nimble Social CRM

Posted by Larry Levenson

Wed, Jan 2, 2013

Nimble Social CRMTags are one of the simplest yet most powerful tools that you have at your disposal in Nimble Social CRM.

Tags to organize contacts and activities

You can actually deploy two types of tags in Nimble. One type can be used to help to categorize, or organize, your contacts while the other kind of tag can do the same for your activities.

Read more

Topics: toolkit

Toolkit: Why You Want a Gravatar Image

Posted by Larry Levenson

Tue, Jan 1, 2013

gravatarA gravatar is a globally recognized avatar, an image that follows you from site to site and appears beside your name when you do things like comment or post on a blog. Your face might be the first thing that catches a reader's attention. So why not use it?

Read more

Topics: toolkit

Toolkit: Nimble Social CRM Now Integrates with HootSuite

Posted by Larry Levenson

Tue, Dec 11, 2012

nimble hootsuite integrationThis morning Nimble Social CRM announced its new integration with HootSuite. Just think of it. . . two of my favorite friends coming together! Now I can access my Nimble CRM right from within HootSuite!

Read more

Topics: social media, toolkit