The Summing It Up Blog

9 Social Media Rules of Engagement for More Website Traffic

Posted by Larry Levenson, July 3, 2013

rules-of-engagementLast week I talked with a lot of corporate inbound marketers about the results they were (or weren't) getting from inbound marketing. Of course, one common issue was lackadaisical blogging. Come on folks! Blogging twice a month doesn't have any impact and doesn't help you build website traffic. The new standard from Google is blogging twice a week. 

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Topics: twitter, facebook, social media, google plus, linkedin

Best Practices for Twitter

Posted by Larry Levenson, May 13, 2013

use-twitter-as-marketing-toolAfter creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels. And when you do promote that content in social media, you cross your fingers that it generates a ton of shares, tweets, and interaction. For the sake of Twitter, if you follow a few simple best practices, more people are likely to retweet and spread the distribution of your content, giving it a much broader reach and a better opportunity to get found by a new audience of prospective customers beyond your direct followers. Marketers should know how to retweet the right way, but it's also critical for them to learn how to get others to retweet their content, too.

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Topics: twitter, social media

How to Get Your First 1,000 Visitors and Increase Website Traffic

Posted by Larry Levenson, March 18, 2013

A caller last week asked, "How much does it cost for you to blog for me? I need to increase my website traffic."Victory for the People

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Topics: twitter, facebook, social media, linkedin

Marketing Your Business With Twitter

Posted by Melissa Monahan, February 7, 2013


Twitter for Business
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Topics: twitter

Twitter: Can You Really Grow Your Business in 140 Characters or Less?

Posted by Melissa Monahan, January 22, 2013

share the love
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Topics: twitter

Captains Log: Navigating the Twitter-Sphere

Posted by Melissa Monahan, January 10, 2013

twitter sphere Enter the Twitter-sphere.

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Topics: twitter

Download Your Entire Twitter Archive - Coming Soon!

Posted by Larry Levenson, November 28, 2012

dick costolo twitter ceoTwitter CEO Dick Costolo reported that Twitter users will be able to download a full archive of their tweets in just a few weeks.

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Topics: twitter

Inbound Marketing: Benchmarks to Inspire Marketing Success

Posted by Melissa Monahan, October 30, 2012

marketing-benchmarks-7000We recently found Hubspot's latest eBook, Marketing Benchmarks from 7,000+ Businesses so insightful, we decided to make our own infographic highlighting the significant impact that can be had when you focus on these critical inbound marketing areas. If you've wondered just how much work it will take to tip the scales in your favor, consider the benchmarks presented here.

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Topics: twitter, blogging, lead generation, facebook, content creation, landing pages

Social Media Strategy: Become a Twitter Power User

Posted by Larry Levenson, June 18, 2012

social media strategy - become a Twitter Power UserIf you are marketing your business on line then hopefully you are using Twitter as a channel to build engaging relationships, but also to distribute your valuable content. We have written many articles on using the reach of social media to generate leads within your inbound marketing strategy, so it only seems right to post some tips on how to become a Twitter Power User.

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Topics: twitter

How to Use Twitter for Business Marketing in Your Franchise

Posted by Larry Levenson, May 15, 2012

Twitter is a tool for "micro-blogging" or posting very short updates, comments or thoughts. In fact, each message is limited to 140 characters. Definitely "micro"!

tweet content marketing
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Topics: twitter, franchise marketing