The Summing It Up Blog

The Power of Color in Branding

Posted by Larry Levenson, September 29, 2014

paint-colorsBack in the '70s I was a graduate student in psychology. One of the areas I was really interested in was the power of colors to elicit emotion. Unfortunately, there weren't any real studies on this at the time. But in the years since, a lot of work has been done in exploring the relationship between color and emotion.

Research shows that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.

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Topics: web design

19 SEO On-Page Ranking Factors for Every Web Page and Blog Post

Posted by Larry Levenson, September 26, 2014

SearchIt seems that every week I get asked, "What about SEO? Do you do SEO? What do I need to pay attention to about SEO? What are the on-page ranking factors that still make a difference?"

Search engine optimization (SEO) has changed a LOT in the past 18 months, and in many ways has gotten easier. Keywords and keyword phrases, by themselves, are no longer reported by Google. Instead groups of related keywords or keyword phrases are important. 

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Topics: seo

Sigma Joins with Sensible Marketing to Host InboundPHX

Posted by Larry Levenson, September 22, 2014

Inbound Marketing Phoenix - InboundPHXWe're happy to announce that Sigma Web Marketing has joined with Sensible Marketing to  host the upcoming Inbound Marketing Phoenix (InboundPHX) event on October 8th.

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Topics: news

Media Companies Turn to Content Marketing

Posted by Larry Levenson, September 18, 2014

Traditional media companies are expected to lose up to $1.7b in advertising revenue this year. How does your newspaper, magazine, TV or radio station plan to replace it?

1950s-family-listening-to-the-radioMedia companies (magazines, newspapers, TV stations, radio stations, and online publishers) have been communicating with their audiences for years. Commercial radio in the United States has been around since 1921, and has become a trusted outlet for news and information about local events, new products and services.

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Topics: content marketing

Using the Power of Social Video in Content Marketing [Infographic]

Posted by Megan Ritter, September 10, 2014

Why just say it when you can better portray it? Social video is bigger than ever in terms of internet traffic, personal entertainment, communication, and, of course, marketing. With all that's available via video - and all the venues you can reach through supported video sharing - bring your brand to life with social video strategies that will get your voice heard and your work recognized.

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Topics: content marketing, youtube

Innovative Marketing Solutions Start with a Well-Planned Campaign

Posted by Larry Levenson, September 5, 2014

content-marketingCreative marketing always starts with the same question: "How can we best communicate this (our products, service, event, etc.) to our targeted audience (based on one of our buyer personas) in a way that moves them to take action (buy our product or services, register for the event, etc.)?"

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Topics: content marketing

Sigma Announces HubSpot COS Site Redesign Service

Posted by Larry Levenson, September 4, 2014

hubspot-cos-faqStarting this month, Sigma Web Marketing, an Arizona inbound marketing agency, will now be providing website redesign on the HubSpot COS Platform as a stand-alone service.

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Topics: news

3 Content Creation Guidelines to Grow Your Business

Posted by Larry Levenson, September 2, 2014

content-strategiesDid you know that 90% of the information your brain receives is visual? Or that blog posts with images tend to get 94% more views?

Using images isn’t the only strategy you can employ to get more traffic. Increasing your word count can help too. Blog posts that contain 3,000 to 10,000 words, on average, get 8,859 social shares.

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Topics: content creation

Content Marketing is Ruining the Web

Posted by Larry Levenson, August 19, 2014

Content-marketers-brand-messageIn a recent post, JR Hennessy, a Sydney-based writer for The Guardian blog, wrote that "Content marketing is ruining the web. Its decline will be poetic justice."

He continues: "The blight of search engine optimisation (SEO) and content optimising, the toxic fuel which propels the commercial internet forward, needs to be eradicated for mankind to reach its true spiritual potential. I should know – I do it."

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Topics: content marketing

How to Find and Get the Most Out of LinkedIn Groups

Posted by Wayne Breitbarth, August 18, 2014

As I mentioned the past few weeks, I have compiled a list titled The 15 Reasons Why LinkedIn Isn’t Helping You Hit Your Sales Quota.

This week I’ll address another one of the reasons you might be failing to achieve your goals on LinkedIn — and this applies to everyone, whether you’re in sales or not. If you’re not selling a product or service, you’re selling yourself or your company/organization.

Reminder: If you haven’t checked out the first video in my FREE three-video series “Explode Your Revenues Using LinkedIn,” click here to check it out — and download your own “15 Reasons Why LinkedIn Isn’t Helping You Hit Your Sales Quota” tip sheet.

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Topics: linkedin