S.M.A.R.T. Inbound Marketing Sample Budgets

SMART is a key performance indicator that helps establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Timely.

smart-goalsA SMART inbound marketing strategy begins with discovery and research to make sure everyone agrees on the destination your business is trying to reach. Business goals can include lead generation, revenue growth, brand awareness, or improvements to customer engagement.

After your strategy and goals are developed, our inbound marketing team will take a flexible approach to executing your strategy – setting monthly priorities, monitoring your results, and meeting regularly to review and adjust tactics as your company grows.

Inbound Marketing Strategy and Setup

Depending on your needs, a strategy & setup package can help you:

  • Develop an integrated marketing strategy tailored to your target customers, sales process, and business goals
  • Identify metrics for determining the effectiveness of your inbound marketing activity
  • Setup and optimize your social media & pay-per-click accounts
  • Get your website ready to be transformed into a lead generation machine – with content offers, calls-to-action, and targeted landing pages to convert visitors to customers
  • Design email marketing and lead nurturing campaigns to guide your prospects down your sales funnel
  • Pricing starts at $3,000SB-PP-CTA2

Monthly Inbound Marketing Packages

Package pricing is used as a starting point for developing a marketing plan customized for your needs.

Package Typical
Service Hours
Typical
Campaigns
Monthly
Service Fee
HubSpot
Subscription*
 Moderate 30 1 per month $3,000 $400
 Advanced 45 2 per month $5,200 $400
 Aggressive 60 3 per month $7,500 $700
Multi-Locations
or Divisions
80+ 4+ per month $10,000+ $1,000
*Approximate price - HubSpot fees are based on number of contacts and software features desired

All inbound marketing packages include:

  • Inbound activities customized to your business goals
  • Dedicated account manager
  • Blogging & news post creation
  • 3-5 person inbound marketing team
  • Monthly team strategy session & activity schedule
  • Content offer creation & landing page configuration
  • Social media management and monitoring
  • Email marketing & lead nurturing campaigns
  • HubSpot marketing automation software
  • Monthly and quarterly reporting
 

The MODERATE program is great for businesses that require entry-level inbound marketing services on a limited budget, and have a sales team that needs more qualified leads. Our services for these clients include blogging, social media marketing, search engine optimization, landing pages, email marketing, training and consultation. Additionally, our services are customized based on your changing needs and priorities.

The ADVANCED program is perfect for businesses that required advanced inbound marketing services, or companies that have tried inbound marketing, but need help to achieve their goals. Our services for these clients includes development of buyer personas, quality lead identification, smart CTAs, customized workflows, CRM integration, custom reporting, and more. Our ADVANCED services are customized based on your changing needs and priorities.

The AGGRESSIVE program is for those clients who want or need to move more aggressively in all areas of inbound marketing. We ramp up the volume of content creation and dissemination, guest blogging, social media marketing, creation of landing pages. Most clients in this category are highly engaged in the inbound marketing process and use PPC campaigns to drive focused traffic on special offers. Our AGGRESSIVE services are fully customized to client needs.

The MULTI-LOCATION program is for those clients who are in themselves management companies or consulting companies that deal with "families" of related companies in their portfolios. A good example of this is a management or consulting company that services 5-15 senior living communities, where there are efficiencies of scale in marketing programs.