The Summing It Up Blog

LinkedIn for Marketing: Major Changes to Your LinkedIn Homepage

Posted by Larry Levenson

Tue, Jul 17, 2012

LinkedIn announced on its blog that it is rolling out a major refresh to its homepage, starting today.

The new look removes a lot of the clutter from your home screen, focusing on the network updates and news that you'll likely care about the most. 

Instead of a flood of updates from all of your contacts, LinkedIn will determine the ones that matter the most to you. Articles from LinkedIn Today, the company's news aggregation product, will be displayed more prominently too.

Since LinkedIn lead generation is 277% more effective than Facebook or Twitter, you need to review your home page and your profile to make sure it does the best job of promoting you, your content, and your thought leadership.

Here's a mockup of the LinkedIn's redesign:

linkedin homepage redesign

Larry is the Chief Inbound Officer and co-founder of Sigma Web Marketing, an inbound marketing agency in Arizona. You can connect with him using the following social networks: , , LinkedIn & Google+ .

Topics: linkedin