The Summing It Up Blog

Marketing Analytics vs. Web Analytics

Posted by Larry Levenson

Tue, Dec 31, 2013

web-analytics-vs-marketing-analyticsMeasuring marketing effectiveness has always been a challenge. According to the Unica State of Marketing 2013 report, nearly 60% of respondents listed “measurement, analysis and learning” as their top IT bottleneck, whereas last year, they overwhelmingly viewed “IT support of marketing needs” at the top. Additionally, more than 60% identified “turning data into action” as their top organizational issue. 

But when marketers hear the work 'analytics', we think of metrics associated with web analytrics like traffic, page views, time-on-page, etc. As marketers, we really need much richer and actionable data to understand the performance of our marketing campaigns.

What are marketing analytics?

Read more

Topics: analytics

How Much Website Traffic and Leads Should Your Site Get?

Posted by Larry Levenson

Mon, Jun 17, 2013

what-gets-measured-gets-managedWe often speak with marketers who ask how many visitors and leads their site should be getting. The answer depends on several variables including size of company, industry, and the type of product or service you sell.

Read more

Topics: analytics

SMART Goals for Inbound Marketing Success

Posted by Larry Levenson

Fri, May 24, 2013

SMART is a mnemonic guide to use when you're setting goals for inbound marketing. The letters remind us to make sure our goals are specificd, measurable, attainable, relevant, and timely. According to Wikipedia, the first known use of the term was in the November 1981 issue of Management Review by Gorge Doran.

Read more

Topics: analytics, aligning sales and marketing

Tracking the Success of Your Social Media Plan

Posted by Larry Levenson

Mon, Apr 15, 2013

tracking success your social media planAccording to The CMO Survey, in the next 5 years, marketers expect to spend 19.5% of their budgets on social media, almost three times more than the current level.

Read more

Topics: social media, analytics

Using Inbound Marketing Analytics to Generate New Blog Topics

Posted by Larry Levenson

Wed, Apr 10, 2013

inbound marketing analyticsI view content creation as this insatiable monster. He's a friendly monster, who forgives me where I don't blog for a day. . . but he's a monster that can "eat" any amount of content I can create.

Read more

Topics: keywords, analytics

75 Inbound Marketing Statistics You Need to Know

Posted by Larry Levenson

Mon, Jan 21, 2013

inbound marketing statisticsKeep the following 75 inbound marketing statistics handy as you create content and do your SEO in 2013. If you like some of these stats, please tweet them!

Read more

Topics: blogging, lead generation, seo, email marketing, social media, analytics

Your Internet Marketing ROI is Good as Gold

Posted by Melissa Monahan

Fri, Jun 29, 2012

Investments, if done strategically, with purpose and intention, can yield some pretty attractive returns. Of course, your internet marketing ROI (Return on Investment) is no different...

Traditional marketing techniques are beginning to feel a bit more like fool's gold these days. Promising big returns, there's often little one can do to gauge its effectiveness, let alone see an attractive ROI. However, we have now what's been termed "inbound marketing" and in stark contrast, comes with the ability to analyze, track and really guage its effect and, like real gold, comes with a virtually guaranteed  ROI.

analyze
Read more

Topics: hubspot, analytics

Inbound Marketing Analytics vs Website Analytics

Posted by Larry Levenson

Thu, Apr 12, 2012

website analyticsAnalytics can be an extremely powerful tool for the marketer, especially in a time when marketing is held more accountable than ever before. However, there seems to be some confusion around the difference between inbound marketing analytics and website analytics. Meghan Anderson sheds some light on this topic in her article, "Marketing Anlytics vs. Website Analytics" on MarketingAutomationSoftware.com.

Read more

Topics: analytics

College Improving Website Traffic and Growing Student Conversions with Inbound Marketing

Posted by Larry Levenson

Mon, Mar 26, 2012

Fresno Pacific University is an accredited Christian university located in the Central Valley, California. Founded in 1944, Fresno offers leading academic programs for both undergraduate and graduate students.

improving website traffic
Read more

Topics: lead generation, analytics

What is Lead Nurturing?

Posted by Larry Levenson

Fri, Jan 13, 2012

Up to 95% of people who visit your website are not ready to speak with sales. Lead nurturing empowers B2B and B2C marketers to build vital relationships with these qualified prospects before passing them to sales.

lead nurturing expert
Read more

Topics: email marketing, analytics, lead nurturing