The Summing It Up Blog

5 Ways to Improve your Facebook Business Profile Page

Posted by Jose Esparza, August 30, 2013


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Topics: facebook, social media

9 Social Media Rules of Engagement for More Website Traffic

Posted by Larry Levenson, July 3, 2013

rules-of-engagementLast week I talked with a lot of corporate inbound marketers about the results they were (or weren't) getting from inbound marketing. Of course, one common issue was lackadaisical blogging. Come on folks! Blogging twice a month doesn't have any impact and doesn't help you build website traffic. The new standard from Google is blogging twice a week. 

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Topics: twitter, facebook, social media, google plus, linkedin

How to Get Your First 1,000 Visitors and Increase Website Traffic

Posted by Larry Levenson, March 18, 2013

A caller last week asked, "How much does it cost for you to blog for me? I need to increase my website traffic."Victory for the People

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Topics: twitter, facebook, social media, linkedin

Inbound Marketing: Benchmarks to Inspire Marketing Success

Posted by Melissa Monahan, October 30, 2012

marketing-benchmarks-7000We recently found Hubspot's latest eBook, Marketing Benchmarks from 7,000+ Businesses so insightful, we decided to make our own infographic highlighting the significant impact that can be had when you focus on these critical inbound marketing areas. If you've wondered just how much work it will take to tip the scales in your favor, consider the benchmarks presented here.

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Topics: twitter, blogging, lead generation, facebook, content creation, landing pages

Getting Found Online: Reaching Boomers and Beyond

Posted by Melissa Monahan, September 11, 2012

We're continuing to look at how marketers can reach the great generation of boomers and beyond. This is the seventh installment in a series as we continue our exploration to the many facets, tips and tricks to "Getting Found Online." Our sixth in the series can be found here.

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Topics: facebook, email marketing, senior living

The Ultimate Facebook Timeline Checklist

Posted by Larry Levenson, July 9, 2012

ultimate facebook timeline checklistThe Facebook Timeline layout has been available for several months now, but I find myself returning again and again to some scribbled notes about how to use Facebook pages for business. So I pulled them together, added a little more explanation, and here is the Ultimate Facebook Timeline Checklist.

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Topics: facebook

The Benefits of Social Media Marketing

Posted by Melissa Monahan, June 27, 2012

What do word of mouth advertising and social media marketing have in common? The connection is pretty obvious when you think about it. Of course, the benefits of each individually is undeniable from either perspective, but when you merge the two, you can create a strategy that could yield some pretty great results.

Social Media Marketing
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Topics: facebook, social media

Digital Age Marketing

Posted by Melissa Monahan, June 19, 2012

How the marketing landscape has changed and what you can do

Since the dawn of time, only one form of advertising has and will never die. And that's word-of-mouth. And while this is one of the most powerful forms of advertising, there is little control over who speaks what to whom. Therefore, businesses seek out a more controlled venue to present their products and services to the world.

digital age marketing
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Topics: facebook, social media

17 Reasons I'm Sitting Out the Facebook IPO

Posted by Larry Levenson, May 18, 2012

facebook ipo

Cognitive dissonance describes the ability of the human brain to hold contradictory beliefs simultaneously. A version of it seems to run through investing public at the moment. At once, financial assets are reviled while there is a frenzy to get in on the Facebook (ticker: FB) initial public offering. How can that be reconciled?

The easiest way is to refute the article of faith held by efficient-market theorists -- that investors are rational calculators of all relevant information and set prices accordingly, at all time and at all places. As years pass, I see less and less evidence of rationality among humans.
~ Barron's Online

Why I am Sitting out the Facebook IPO

  1. $108 BILLION??! You've got to be kidding me!
  2. General Motors just pulled their entire Facebook spend of $10M/year.
  3. Will Facebook lead the social media market in 3 years? 5 years? Or will it be like Netscape?
  4. If everybody is doing it, it's probably not a good idea.
  5. Why is Facebook going public? They couldn't figure out the privacy settings either. (@edrabbit)
  6. Those people on Facebook who seem to have a new 'one true love' every day and just need a big slap (@fantase4)
  7. I really don't like hoodies.
  8. We all used Facebook out of curiosity and it ended up like an addiction (@MensHumor)
  9. People seem to be saying that $108 billion is a small price to pay to avoid interacting with actual people.
  10. Bloomberg says $FB IPO demand is light. Other say it's over-subscribed. Does anyone KNWO anything?
  11. Hoodies don't come in executive pinstripe.
  12. The media is starved for new ways to talk about Facebook. $FB Why not explore satisfaction/dissatisfaction with user experience? (@MichaelComeau)
  13. Facebook: Please LIKE our IPO. 
  14. The Facebook $FB IPO is gonna be insane. I'm bringing popcorn. (@jimcollins)
  15. How much REAL economic news gets missed today because every reporter is covering Facebook?
  16. Best $FB Facebook story ever, the graffiti artist who got paid in shares and will make $500 million today:
  17. I can't wait for Memorial Day, when we can all talk about BBQ and beer instead of this IPO.


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Topics: facebook

Update Facebook Timeline: Facebook Offers are Now Available

Posted by Larry Levenson, May 4, 2012

Starting today, all businesses can use Facebook Offers. Update your Facebook Timeline with this free service that lets you create coupons that you can share to the news feed for customers to bring into your bricks-and-mortar store for redemption.

create facebook offer
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Topics: facebook