Last week I talked with a lot of corporate inbound marketers about the results they were (or weren't) getting from inbound marketing. Of course, one common issue was lackadaisical blogging. Come on folks! Blogging twice a month doesn't have any impact and doesn't help you build website traffic. The new standard from Google is blogging twice a week.
We recently found Hubspot's latest eBook, Marketing Benchmarks from 7,000+ Businesses so insightful, we decided to make our own infographic highlighting the significant impact that can be had when you focus on these critical inbound marketing areas. If you've wondered just how much work it will take to tip the scales in your favor, consider the benchmarks presented here.
We're continuing to look at how marketers can reach the great generation of boomers and beyond. This is the seventh installment in a series as we continue our exploration to the many facets, tips and tricks to "Getting Found Online." Our sixth in the series can be found here.
The Facebook Timeline layout has been available for several months now, but I find myself returning again and again to some scribbled notes about how to use Facebook pages for business. So I pulled them together, added a little more explanation, and here is the Ultimate Facebook Timeline Checklist.
What do word of mouth advertising and social media marketing have in common? The connection is pretty obvious when you think about it. Of course, the benefits of each individually is undeniable from either perspective, but when you merge the two, you can create a strategy that could yield some pretty great results.
Since the dawn of time, only one form of advertising has and will never die. And that's word-of-mouth. And while this is one of the most powerful forms of advertising, there is little control over who speaks what to whom. Therefore, businesses seek out a more controlled venue to present their products and services to the world.
Cognitive dissonance describes the ability of the human brain to hold contradictory beliefs simultaneously. A version of it seems to run through investing public at the moment. At once, financial assets are reviled while there is a frenzy to get in on the Facebook (ticker: FB) initial public offering. How can that be reconciled?
The easiest way is to refute the article of faith held by efficient-market theorists -- that investors are rational calculators of all relevant information and set prices accordingly, at all time and at all places. As years pass, I see less and less evidence of rationality among humans.
~ Barron's Online
Starting today, all businesses can use Facebook Offers. Update your Facebook Timeline with this free service that lets you create coupons that you can share to the news feed for customers to bring into your bricks-and-mortar store for redemption.