I am big fan of organizations that work hard at branding, it’s one of the most essential communication skills you can have within your company. Companies like Apple, IBM, Coca Cola, McDonald’s and more have invested a lot of thought, time and money to make their brand strong. The most successful companies that have a strong and popular brand have an enormous amount of power on us. Branding is so powerful that if I say the word “iPhone” you can close your eyes and picture the full Apple logo in less than 2 seconds.
But how do you create such overpowering brand awareness? My theory is through community. Let me begin by saying that no successful city in the world can exist without communities. I have to agree with the critics who like to argue that the human race has become much more individualistic, but I disagree completely with those … Read more