If you’re a TikTok user, you’ve likely come across countless videos about a new type of creator who can make money with social media content. They’re referring to UGC creation. As a UGC creator, you can get paid to use and promote products by brands you love. 

Sounds like a pretty sweet gig, right? And it is! But there’s a lot of confusion about what UGC is and how to get started as a beginner. But don’t worry; this comprehensive guide will cover everything you need to know about how to make money as a successful UGC creator.

What is UGC, and Why is it Better than Brand-Created Content?

UGC stands for User-Generated Content, and it’s just what it sounds like; everyday product users who create videos featuring a brand’s products.

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Brands have figured out that social proof is everything when making a sale. And what’s better evidence of a great product than organic posts of real people using and loving them? This is the whole concept of user-generated content; it’s a new way to reach their target audience by advertising their products with genuine authenticity. 

It’s very similar to influencer marketing, except for one big difference: you don’t need to have a large social media following. This is because the brands will take the content you make and use it for their own social channels and ads. They just need you to make the videos! 

UGC creators can create videos for a variety of platforms, but the most popular ones are YouTube, Instagram, and TikTok. 

Some UGC examples include:

  • Detailed YouTube reviews
  • Unboxing videos
  • Short videos showing products in action
  • Integrating a popular TikTok trend to showcase a product
  • Product recommendations and testimonials

How to Get Started as a UGC Creator

Now you know what a UGC creator does, but how can you get into this burgeoning industry when you have no experience? The good news is that it’s easier than you might expect. Follow these steps, and you’ll be winning brand deals in no time!

Step 1: Set Up Your UGC Business

Before you can start landing UGC gigs, you’ll need to set up your business and build some basic content creation skills. In particular, here are some things you’ll need to do to prepare:

Decide What Kind of Content You Want to Create

There are many types of UGC, from TikTok videos to Instagram Reels. Think about the kind of content you’re good at creating and the types of businesses you want to work with. For example, do you want to create short video clips for a fitness brand? Or write in-depth product reviews for tech companies? 

Getting an idea of what niche you want to specialize in will help you attract the right brands and opportunities. It will also help you establish the best platform for your content. For example, if you want to do quick video reviews of fitness products, then TikTok, YouTube Shorts, Instagram or Facebook Reels, or Pinterest Idea Pins might be the best platforms to focus use.

Start a UGC-Only Social Media Account

Start a social media account dedicated solely to your UGC business. This will be where you share your UGC portfolio with potential clients. You should also use this account to share any UGC content you create for businesses – this will help them see the kind of work you do and decide if they want to work with you.

Use lots of relevant terms in your bio to help attract brands to your profile. “Branded content,” “UGC,” “user-generated content,” and “content creation” are all great terms to use, as well as niche-specific terms, like “beauty products” or “cooking.” 

Get Some Basic Equipment

Fortunately, you don’t need a lot of fancy equipment to create good content. The essentials are a tripod